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Meta-owned Instagram is copying one more function from TikTok. This time, it’s the power for customers to play a reel at 2x pace by lengthy urgent on the precise or left aspect of their display.
When TikTok first launched, movies may solely be 15 seconds lengthy. Because the years handed and TikTok rose in reputation, the social community rolled out help for longer movies. With this, TikTok launched the choice for customers to hurry up movies, as they’d been skilled to devour content material extra shortly.
Instagram Reels additionally began off by permitting customers to submit movies that have been solely as much as 15 seconds in size. At present, customers can share movies which can be as much as 3 minutes lengthy. Like TikTok, Instagram needs to present customers the choice to observe extra content material shortly with the brand new fast-forward possibility.
The flexibility to fast-forward a video will increase the possibilities of a viewer truly reaching the tip of longer movies, particularly because the thought behind Reels is to supply customers fast, bite-sized items of leisure. This may be attributed to issues that the rise of short-form video content material could also be negatively impacting our attention spans and talent to give attention to longer-form content material.
On condition that Instagram Reels is a direct clone of TikTok, it’s not shocking that the platform is borrowing particular options from the short-form video platform. It’s not the primary time Instagram has achieved so both, as its Remix function is a duplicate of TikTok’s Duet device.
