TikTok to launch TikTok Shop in France, Germany, and Italy

According to Reuters, TikTok to lunch TikTok Shop e-commerce platform to users in France, Germany, and Italy on Monday. Since 2021, TikTok Shop has been accessible in the UK, and the business is now prepared to grow further throughout Europe. Although TikTok Shop is accessible in the US and experienced robust sales during the holiday season, TikTok’s future in the US is still up in the air.

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According to Reuters, since many of the platform’s sellers import their goods straight from China, TikTok has been trying to bring on more European sellers to TikTok Shop. Jan Wilk, head of operations at TikTok Shop UK, told Reuters, “We are already working with merchants in France, Germany, and Italy to get their products listed on the platform, and TikTok Shop will be available to our TikTok users from next Monday.”. According to Wilk, TikTok is looking to expand the range of products and prices it offers on TikTok Shop, which is primarily recognized for its steep discounts. Wilk pointed out that there is a U, for instance. K. -based luxury goods store that sells used Birkin bags on TikTok Shop.